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The Luscious Endeavor
LUSCIOUS: richly luxurious or appealing to the senses. At Luscious Cosmetics , our motto is to “Live Life Beautifully”™ every moment of every day. You deserve special treatment so indulge yourself! Our mission is to create cosmetics that give you that opportunity! With innovative ideas, we incorporate lavish ingredients in sensual shades to enhance your personal palette with products you love to use. Each piece of the Luscious collection is intentionally designed to pleasure your senses with lush textures, appealing colors, and delectable ingredients in eye-candy packaging that are perfectly portable! For something to be luscious, it must be an extravagance to enhance the life you live.
Launched in September 2002, Luscious Cosmetics
caused quite a stir in the cosmetic industry with our avant-garde Crystal Nail Lacquers. These eye-popping polishes debuted in the very chic boutiques of LA. Beauty editors, members of the press, make-up artists, celebrities, and hipsters instantaneously became devotees of Luscious
and our fabulous, flirty cosmetics.
Equipped with her first makeup palette, a compact of army paint her dad gave her, Charity Vance intuitively wanted to make an impression on the way women wear makeup. Growing up in the surf town of San Clemente , California her bathroom and parents' kitchen were constantly being converted into a lab where she fashioned her own beauty products. At a young age, she persistently asked to make people over, both young and mature, hearing them often exclaim “I didn't know I could look this great.” After creating adored products for her friends and seeing many of her own ideas in the marketplace, she wondered if she did indeed have a unique talent. Upon receiving praise for the delicious vanilla/mint lip balm she made for Christmas (holiday) presents, Charity determined to live her passion and start a line of cosmetics that entailed all her novel ideas. Armed with a background in art and chemistry, Charity began the process of developing a line of products that delivered fabulous formulas, edgy designs, innovative concepts, and can't-live-without colors—all with exceptional quality. They would be the perfect reflection of her love for art, interior design and travel.
“Life is about adventure…traveling to new places, experimenting with new looks, evolving new ideas. Makeup is the quickest way to transform your look. It isn't permanent—if you don't like it, try something else! It's that simple. Life is a journey! Prepare to discover something you love. Women experience such confidence and inner peace when they feel beautiful. Each woman is a unique piece of art; enchanting, captivating, matchless, appealing. I want to design products that help women craft their own signature palettes. Today's world is increasingly busy, leaving little time to ‘stop and smell the roses.' My quest is to develop multi-use products (saving time and space) with imaginative packaging that brings color, pleasure and pizzazz to a woman's life. That way, if you can't find time to stop and smell the roses, you can take them with you and smell them on the way.” — Charity Vance