Wink Beauty was founded by Belen Aranda- Alvarado and Anna Lisa Raya in 2003, and began as an outlet for each woman's unfailing passion for makeup and popular culture. Wink Beauty is a prestige-priced color cosmetics line that joins the fun, funky packaging of hip, young makeup lines with classic, wearable colors for women in their 20s, 30s and 40s.