To us, "Pookie" is a term of endearment. It means darling and sweetheart. It's what you call the one you love. We thought it was the perfect name for the only product you practically kiss. Pookie® lip balm is made for friends, by friends. It's the creation of New York University graduates Nicole DiPietra and Gianine Rothschild. Pookie lip balms are nourishing and conditioning, not too waxy, not too greasy, not too hard, not too soft.