NYX Cosmetics was named after the ancient Greek goddess who ruled the night just like many of its fans out there who rule the night life in this hip and modern techno-savvy world! NYX Cosmetics was founded in 1999 by a young entrepreneur name Toni Ko. Toni Ko desired to create and share a line of cosmetics that provided quality products at an affordable price. NYX Cosmetics does just that! As one of the fastest growing cosmetics company in the U.S, NYX Cosmetics continues to catch the eyes of many sophisticated, trendy shoppers with its ultramodern & stylish packaging.