Rea Ann Silva and Veronica Lorenz, known in Hollywood for their natural touch, have helped create glamorous images for clients such as Alicia Silverstone, Kerry Washington and Sarah Michelle Gellar. In response to their clients, who have clamored for the secret to obtaining a pro-look at home, Silva and Lorenz decided to develop and manufacture Beautyblender. Beautyblender helps the average woman get a perfect application every time! Having a beautiful, fresh and flawless face doesn’t need to take hours, nor does it require a slew of expensive beauty application products. Beautyblender can do it all, and it makes application foolproof! Not only that, Beautyblender is the first make up applicator to bridge the gap between make up and skin care. By cleaning your Beautyblender every day with Blendercleanser, you can reduce the chance of breakouts caused by dirty applicators and, because the environment is precious, recycling Beautyblender through the Blendersender program is a great way to avoid waste and boost your good karma. Looking great has never been so easy!